Online marketing/sales, intangible capital, perception, market conditions, economics, market structure analysis, of brands, of network growth and difference in returns derived from presence in network pre-inflection point and post. Inter-market/inter-context differences in preferences. Short- versus long-term profits derived from market expectation violation. Game theory there within (motivating other suppliers to provide lesser quality goods at a faster rate than you provide your goods, to make your offerings stand out). Market expectations, especially with respect to quality — quality elasticity of demand(? yes, as change in quality as reflected in quantity demanded).